Our Approach:

To start the campaign, we researched the target audience of Zugu Pap to understand their preferences, interests, and behaviors. Using this information, we crafted compelling ad copies and creative visuals that resonated with the audience.

We also leveraged Facebook’s targeting tools to reach the right audience at the right time. We targeted users based on their location, age, gender, and interests to ensure that the ads were seen by people who were most likely to be interested in the product.

To drive conversions, we created a sense of urgency by highlighting limited time offers and promotions. We also incorporated customer reviews and testimonials to build trust and credibility with potential customers.